Find the brand voice that resonates and converts.
If I wanted to summarize the state of content marketing, I’d only need 5 words: Content, content, content… Publish MORE! For many businesses, the strategy is still “publish and pray” (pray you get leads). But marketing is no spiritual endeavor. So, I want to share a more down-to-earth strategy with you. The example The … Read more
Do you “personalize” your automated emails? I’m asking you because email personalization is a big… buzzword right now. But here’s the kicker: personalization is not about using the {First Name} placeholder in every email. And it’s not about fancy email software either. The example Check out the email I got from online survey tool … Read more
Today’s topic is headlines. And there’s really one important thing I wanted to tell you about them: Headlines must attract attention. Period. Sadly, large font size won’t quite cut it: A bland 72pt headline is useless. To grab attention, your headlines need a hook. So, I want to show you 1 very effective headline hook. … Read more
Do you know who has a tough job? Your call to action! I bet you didn’t see that coming :) It’s because your CTA has to do the final push. It has to convince people to actually click. If the CTA fails, all your other copy is useless. The example Check out this brilliant call … Read more
This is the first tip in a series. My goal is to show you different pieces of copy and explain the different persuasion techniques being used. I was inspired to do this by author Kathy Sierra who explains in her amazing book Badass: Making Users Awesome that the best way to teach something is … Read more