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Landing page teardown: One takeaway that can make all the difference in your startup landing page copy

What will you learn from this post? The one thing that will make your startup landing page copy 80% better How you can improve your landing page by using the principles explained below Teardown Today I’ll analyze the landing page of http://motavera.com Context: Motavera is a platform that connects students with small enterprises. It helps … Read more

7 Pro tricks you can use on your startup landing page + Example

Adapted from my answer on Quora to “What are examples startup landing pages?” 1 What makes a landing page “a great example”? Awesome design + remarkable copy. With the abundance of templates out there, I’d venture to say it’s hard to make an ugly landing page. So, bootstrapping design is very much within reach these … Read more

How can a new startup fight the competition + Examples

Unless you went down the dangerous road of “creating markets, your startup is serving an existing market. This means there is competition. That’s the (not so) bad news. The good news is that your competition are not using one very crucial thing to their advantage. That’s what I found during my recent research. What are … Read more

Why Your Startup’s Landing Page Doesn’t Convert And Why Others’ Do + Examples

You launched a landing page for your startup and… crickets! No email signups, no sales, no conversions whatsoever. And then you start beating yourself up: Is my idea worthless? Is the design bad? Is it that I can’t explain what the product does? Yeah, I hear you. So many things can be wrong with a … Read more

Startup Landing Page Copywriting Pt. 4: Here’s What Worked For Us, What Didn’t and Why

This is the fourth post in a series about how we redesigned our landing page and changed the copy. To put this into context and really benefit from reading the post, please read part 1,part 2 and part 3 first. Or, at least, read part 1. A quick recap so far. Before the redesign, our … Read more

Startup Landing Page Copywriting Pt. 3: Here’s What Worked For Us, What Didn’t and Why

In part 1 and part 2, I told you why we decided to redesign our landing page. A quick recap so far. Before the redesign, our landing page: was a typical app landing page (we wanted to try a different design and copy structure) it had way too many links leading away from it it … Read more

Startup Landing Page Copywriting Pt. 2: Here’s What Worked For Us, What Didn’t and Why

In part 1, I told you why we decided to redesign our landing page. A quick recap. Our old landing page: was a typical app landing page (we wanted to try a different design) it had way too many links leading away from it it didn't have a final Call-to-action With landing page v1.0 we: … Read more

Startup Landing Page Copywriting Pt.1: What Worked for Us, What Didn’t and Why

We recently finished a complete redesign of the landing page for our OpenCart mobile theme. Both the theme and the copy were changed. It took a number of iterations to make it look like it does now. I cannot say a lot about the design, but I'll tell you what transformations the copy went through … Read more