Website Survey

Your 10-minute Crash Course In Conversion Copywriting

Our website doesn't reflect what we do. It's been mutilated by various SEO "professionals" to the point where it barely makes sense. Sound familiar? If you answered with a "Yes", then you're probably thinking about a complete copy overhaul. And, because, as a small business owner, you're accustomed to DIY, you probably tried writing the … Read more

Startup Landing Page Copywriting Pt.1: What Worked for Us, What Didn’t and Why

We recently finished a complete redesign of the landing page for our OpenCart mobile theme. Both the theme and the copy were changed. It took a number of iterations to make it look like it does now. I cannot say a lot about the design, but I'll tell you what transformations the copy went through … Read more