Website Survey

[Case Study] Solving The “People Don’t Get What We Do” Problem

A couple of months ago I got an email from the creator of an out-of-the-box career management tool called JobRudder. JobRudder uses achievement tracking to help people prove they deserve a job, raise or promotion. A lot of people don’t keep track of their achievements at all or get tangled up in 50-page Word documents and a … Read more

4+1 major reasons why your landing page is turning off potential users & what to do about it

Today I'm doing a quick landing page copy review for Socedo—an app that helps marketers find and engage with their target audience on Twitter. Looking at their landing page I spotted 1 major problem and few other potential pitfalls. Here's what I found on Socedo's landing page + takeaways for you: The headline doesn't grab … Read more

What if your landing page could convert MORE?

There is a secret ingredient that makes all the difference between a great landing page, one that drives more conversions and an okay one. This ingredient is called: …drumroll… the language of your customer. You might have heard me say this before and you will find the same piece of advice on many popular marketing … Read more

Landing page teardown: One takeaway that can make all the difference in your startup landing page copy

What will you learn from this post? The one thing that will make your startup landing page copy 80% better How you can improve your landing page by using the principles explained below Teardown Today I’ll analyze the landing page of http://motavera.com Context: Motavera is a platform that connects students with small enterprises. It helps … Read more

7 Pro tricks you can use on your startup landing page + Example

Adapted from my answer on Quora to “What are examples startup landing pages?” 1 What makes a landing page “a great example”? Awesome design + remarkable copy. With the abundance of templates out there, I’d venture to say it’s hard to make an ugly landing page. So, bootstrapping design is very much within reach these … Read more