Website Survey

[Case Study] Solving The “People Don’t Get What We Do” Problem

A couple of months ago I got an email from the creator of an out-of-the-box career management tool called JobRudder. JobRudder uses achievement tracking to help people prove they deserve a job, raise or promotion. A lot of people don’t keep track of their achievements at all or get tangled up in 50-page Word documents and a … Read more

15 Ways to Optimize Your Landing Page Design for Conversions

Today, the Internet attention span is notoriously short. So short that the average attention spanin the digital age is 8 seconds, while that of a goldfish is 9. Aside from making interesting cocktail party conversation, this data translates into a big challenge for you. How can you eliminate distraction long enough so your website visitors … Read more

Your 10-minute Crash Course In Conversion Copywriting

Our website doesn't reflect what we do. It's been mutilated by various SEO "professionals" to the point where it barely makes sense. Does this sound familiar? If you answered with a "Yes", then you're probably thinking about a complete copy overhaul. And, because, as a small business owner, you're accustomed to DIY, you probably tried … Read more

4+1 major reasons why your landing page is turning off potential users & what to do about it

Today I'm doing a quick landing page copy review for Socedo—an app that helps marketers find and engage with their target audience on Twitter. Looking at their landing page I spotted 1 major problem and few other potential pitfalls. Here's what I found on Socedo's landing page + takeaways for you: The headline doesn't grab … Read more